Delta: Love Travels

The Ask
Come up with a campaign that revamps the brand image of Delta post Covid-19. 

The Background
Not a lot of people having the confidence to travel because of concerns of getting sick. Capitalizing on the cleanliness of the plane and good air circulation. The health of Delta customers is their top priority.

The Target
Delta is directing their message to passengers who prefer reliability, safety and comfort. This target group includes frequent business travelers, middle class/upper middle class people. 

The Insight
Love isn’t meant to be contained. And weddings aren’t meant to held online. Right now, the world could use a good story. A good love story. 

The Strategy
Delta will make that story happen by sending couples that got married over video conference to their dream destination honeymoon. Couples that have been stuck in their apartments will travel the world and share their love.

To accept the travel package, the couple will fold the invitation (shaped like a paper heart) into a paper plane and send Delta a video of themselves throwing it. 

The Creative
As part of the agreement (the acceptance of the travel package) participants will be asked to post their trips on social media with #lovetravels.

They will also be required to submit a number of videos and images to Delta.

This will include “regular” couples as well as eligible social media influences (who did get married over video conference). The “user generated” content from the participants then can be curated, edited, and used to create social ads- that look and feel more like real instagram stories and posts.