Rediscover The Wonder

The Ask
Bring new life back into a vintage product.

The Background
With a rich history dating back to 1921, Wonder Bread continues to be one America’s most beloved and nostalgic brands. Whether it pops up in a lunchbox, on a dinner table or in a restaurant, Wonder’s sweet softness inspires a childlike joy in both the young and old alike.

The Target
Millennials who are busy trying to balance life during a pandemic while raising children. 

The Insight
People have grown weary due to the pandemic and long for days when life was simple.

The Strategy
Fun and humorous billboards that remind people of their inner child.

The Creative
Out-of-home marketing